I am often asked by those trying to build a list - 'but what do I need exactly to build my list?' 'What kind of tools and what kind of system do I need in order to build my list?' Now you can dance around this question in many different ways but it all boils down to a simple system or structure. In order to build your list you must have some version of the following system. *You MUST have 3 things in place or set up. They are: - a Management System - a Prospecting Website - an Advertising System A management system to keep track of your subscribers, send out your e-mails/ezine, and manage all your email campaigns. A prospecting website to capture your leads or prospects. This can be a single page or a full blown website. An advertising system to advertise your lead capture page or website. In more detail - What you need: First: A Management System (Auto-Responder) We covered Autoresponders in the last lesson so you should know how to set up your management system. As you found out setting up your Autoresponder does require some work! You have to put into place a series of letters explaining how your system works. These will automatically go out to your prospects at pre-set intervals that you determine. If your topic is list building; these letters should contain useful information that is designed to help your subscribers see the need for their own mailing list and to explain how to start building their list. Once this system is set up all you have to do is add your leads. No matter your subject or topic - it's best if you start with an e-course or a series of letters on your product or service. Just to break the ice and introduce yourself and your site. Remember; it's build your list, build your relationships, build your wealth! Word of advice - when you're just starting out - a single autoresponder will do. But as you become more experienced and involved in your marketing. You will need to 'move up' to a system that gives you 'unlimited autoresponders' and much more complex features. You will, no doubt, have multi campaigns ongoing at the same time - with 5 or 10 of these AR systems or series set up! At that time or if you're at that stage now - I would recommend you move up to a 'heavy duty' e-mail management system. A Prospecting Website You need a Prospecting Website to make first contact with your prospects. If you have a successful website with plenty of customers and traffic - then you already have your prospecting website - it's only a matter of putting a subscribe box on your site and you will build your list. If you don't have a website - it's a little harder - but you can still build a contact list. You can always use an affiliate site as your prospecting site. Many of these give you the 'email contact' information of your sub-affiliates.(Those who sign up from your affiliate page.) But you do need some kind of a prospecting website. What kind will depend on your own level or the stage of marketing you're at - I use a simple lead generating page on my website offering to teach or show people: How to Build their own Opt-in List. You can use any type of webpage as your prospecting Site. Just construct a lead capturing page offering a high quality e-course or autoresponder series as your prospecting site. Here's one I really like! It's an autoresponder course or e-mail series produced by Rick Davies and his brother Ron. It's linked to their 1stPromotion.com site which promotes ClickBank. ClickBank is an affiliate system that sells downloadable information products, ebooks, software, etc. So you not only have a way to capture e-mail addresses but a great way to earn extra income with the ClickBank system. Lastly, #3 An Advertising System These are the programs you use to advertise your Prospecting Website or offer. These programs put your offer in front of future contacts - without good advertising programs - your list building is dead in the water! Picking your advertising programs can be very tricky! The Internet is constantly changing - what worked last year - may not work today. For that matter what worked last week - may not work today. The 'Key' I believe to succeeding in your advertising programs is to look at where most of the website traffic comes from. The Search Engines. That's why I always recommend people just starting out or beginning their business to build a good fundation - build a site that's content rich and optimized for the search engines. Then you will have Targeted Visitors and Customers to build your list. Try SiteBuildit by Ken Evoy. Actually, it's one of those 'magical' links that gives you all three of our systems in one program! One of the best ways to familiarize yourself with sitebuildit is to join their free affiliate programes. Then you can have access to 7 great viral ebooks and training manuals for free. You can also brand these products with your own affiliate ID. It's great for people just starting to build their web business. Co-Registration Services Leads or buying leads have become very popular. It is an option that should always be considered - it can save you a lot of time in the long run and also kick - start your own opt-in list. Any marketing on the internet must have fresh leads or it's dead in the water. It might sound like a cliche but that doesn't make it any less true! Without a steady stream of interested prospects you won't get far - no matter how good the opportunity. Depending on your own circumstances - buying leads is an option you should check out. Internet marketers buy the right to contact these people who have opted-in. Don't get the wrong impression - these are not harvested names - taken illegally by software/robots roaming the net. They are legit! But the Big Issue here is Spam. You have to be very careful in using co-registration services. Like anything on the net - some are very reputable; others less so. If you do use these kinds of services - make sure you have an 'unsubscribe' link in every e-mail; offer some valuable information and don't mail these contacts too often!! If you're interested in using this kind of service to kick-start your 'opt-in list' or ezine; there is one site run by NitroListBuild.com that you should have a look at. Pay Per Click PPC programs are another great way to get targeted visitors and prospects. You bid on certain keywords in these programs like overture and adwords To Sum up: In order for you to build your list you must set up some version of this simple strategy. They are a Management System, an Advertising System and a Prospecting Website to make first contact with your prospects. Once you have these 3 things in place you will be ready to start building your very own personal opt-in email list of contacts to which you can advertise your products and programs. You have to set up your simple 'opt-in' strategy or system as explained above. It really only consists of simple tasks but you do have to do the work! It is up to you to put this strategy into action. If you have any questions about any of these programs or systems you can contact me any time.
Wednesday, February 13, 2008
How to Build profitable list
I am often asked by those trying to build a list - 'but what do I need exactly to build my list?' 'What kind of tools and what kind of system do I need in order to build my list?' Now you can dance around this question in many different ways but it all boils down to a simple system or structure. In order to build your list you must have some version of the following system. *You MUST have 3 things in place or set up. They are: - a Management System - a Prospecting Website - an Advertising System A management system to keep track of your subscribers, send out your e-mails/ezine, and manage all your email campaigns. A prospecting website to capture your leads or prospects. This can be a single page or a full blown website. An advertising system to advertise your lead capture page or website. In more detail - What you need: First: A Management System (Auto-Responder) We covered Autoresponders in the last lesson so you should know how to set up your management system. As you found out setting up your Autoresponder does require some work! You have to put into place a series of letters explaining how your system works. These will automatically go out to your prospects at pre-set intervals that you determine. If your topic is list building; these letters should contain useful information that is designed to help your subscribers see the need for their own mailing list and to explain how to start building their list. Once this system is set up all you have to do is add your leads. No matter your subject or topic - it's best if you start with an e-course or a series of letters on your product or service. Just to break the ice and introduce yourself and your site. Remember; it's build your list, build your relationships, build your wealth! Word of advice - when you're just starting out - a single autoresponder will do. But as you become more experienced and involved in your marketing. You will need to 'move up' to a system that gives you 'unlimited autoresponders' and much more complex features. You will, no doubt, have multi campaigns ongoing at the same time - with 5 or 10 of these AR systems or series set up! At that time or if you're at that stage now - I would recommend you move up to a 'heavy duty' e-mail management system. A Prospecting Website You need a Prospecting Website to make first contact with your prospects. If you have a successful website with plenty of customers and traffic - then you already have your prospecting website - it's only a matter of putting a subscribe box on your site and you will build your list. If you don't have a website - it's a little harder - but you can still build a contact list. You can always use an affiliate site as your prospecting site. Many of these give you the 'email contact' information of your sub-affiliates.(Those who sign up from your affiliate page.) But you do need some kind of a prospecting website. What kind will depend on your own level or the stage of marketing you're at - I use a simple lead generating page on my website offering to teach or show people: How to Build their own Opt-in List. You can use any type of webpage as your prospecting Site. Just construct a lead capturing page offering a high quality e-course or autoresponder series as your prospecting site. Here's one I really like! It's an autoresponder course or e-mail series produced by Rick Davies and his brother Ron. It's linked to their 1stPromotion.com site which promotes ClickBank. ClickBank is an affiliate system that sells downloadable information products, ebooks, software, etc. So you not only have a way to capture e-mail addresses but a great way to earn extra income with the ClickBank system. Lastly, #3 An Advertising System These are the programs you use to advertise your Prospecting Website or offer. These programs put your offer in front of future contacts - without good advertising programs - your list building is dead in the water! Picking your advertising programs can be very tricky! The Internet is constantly changing - what worked last year - may not work today. For that matter what worked last week - may not work today. The 'Key' I believe to succeeding in your advertising programs is to look at where most of the website traffic comes from. The Search Engines. That's why I always recommend people just starting out or beginning their business to build a good fundation - build a site that's content rich and optimized for the search engines. Then you will have Targeted Visitors and Customers to build your list. Try SiteBuildit by Ken Evoy. Actually, it's one of those 'magical' links that gives you all three of our systems in one program! One of the best ways to familiarize yourself with sitebuildit is to join their free affiliate programes. Then you can have access to 7 great viral ebooks and training manuals for free. You can also brand these products with your own affiliate ID. It's great for people just starting to build their web business. Co-Registration Services Leads or buying leads have become very popular. It is an option that should always be considered - it can save you a lot of time in the long run and also kick - start your own opt-in list. Any marketing on the internet must have fresh leads or it's dead in the water. It might sound like a cliche but that doesn't make it any less true! Without a steady stream of interested prospects you won't get far - no matter how good the opportunity. Depending on your own circumstances - buying leads is an option you should check out. Internet marketers buy the right to contact these people who have opted-in. Don't get the wrong impression - these are not harvested names - taken illegally by software/robots roaming the net. They are legit! But the Big Issue here is Spam. You have to be very careful in using co-registration services. Like anything on the net - some are very reputable; others less so. If you do use these kinds of services - make sure you have an 'unsubscribe' link in every e-mail; offer some valuable information and don't mail these contacts too often!! If you're interested in using this kind of service to kick-start your 'opt-in list' or ezine; there is one site run by NitroListBuild.com that you should have a look at. Pay Per Click PPC programs are another great way to get targeted visitors and prospects. You bid on certain keywords in these programs like overture and adwords To Sum up: In order for you to build your list you must set up some version of this simple strategy. They are a Management System, an Advertising System and a Prospecting Website to make first contact with your prospects. Once you have these 3 things in place you will be ready to start building your very own personal opt-in email list of contacts to which you can advertise your products and programs. You have to set up your simple 'opt-in' strategy or system as explained above. It really only consists of simple tasks but you do have to do the work! It is up to you to put this strategy into action. If you have any questions about any of these programs or systems you can contact me any time.
Tuesday, February 12, 2008
Keyword searching
Knowledge Is Your Most Valuable Marketing ToolDidn't want to start this marketing eCourse on what sounds like a trite comment but there is no way around it. Even though it sounds a bit cliche, in the final analysis, when everthing is saidand done - Knowledge is and always will be your most valuable marketing tool.Knowledge will give you the information you need to succeed. It will give you the resources and the means to create profitable websites that generate a steady flow of income from advertising, affiliate sales or from sales of your own product. Knowledge will help you build sites the right way. Knowledge will increase your site's popularity in the search engines and with your visitors. Knowledge will lead to increased traffic and as a direct result - increased sales or profits.Knowledge will also save you time, money and stress! A lot of stress!
Did You Know?
All licensed taxi drivers in London must
acquire the 'Knowledge'!
They must have a detailed knowledge of
all the routes and places of interest
in the city.
Not an easy task, on average it takes
an applicant 34 months to learn the
Knowledge of London and pass through
the exams.
For with the right information, the right knowledge, you will be able to run your online business automatically, without too much worry or too much work. Of course, you do have to have the right marketing software programs to put all this knowledge to work for you. (But more on that later!)Knowledge is the running theme that you will find in all these marketing lessons. It is the common factor that will give you the power to change your online marketing, improve your sales and traffic.But it doesn't stop there - knowledge will take you further. It may even change the way you view the Internet. It may even change your life. Stranger things have happened!What Kind Of Knowledge Will You Need to Succeed?Quite frankly, you will need all the marketing knowledge you can find. You will need all the marketing knowledge you can absorb. It's no big secret. The more knowledge you have, the faster you will realize your goals. Your knowledge must be general as well as very detailed. You must learn
If you need extra Help...
Free Marketing Courses
One of the leading experts on
Internet Marketing is Ken Evoy.
If you want a quick background on
How to Market on the Net - try Ken's
whole series of FREE eBook Courses
which you can download right from
this site : Free Marketing Courses
how the Internet really works
how Internet marketing works
how your site works
how visitors react and behave on your site
how to make your site sell
and how to use marketing tools to make it sell even more...Marketing knowledge can come from many sources and take many forms. Your most effective marketing tools WON'T be expensive software programs. You must keep an open mind and learn everything you can from even the smallest person to the largest. Most important of all, you must learn how to learn. You must place yourself in the right mind set to absorb the endless flow of marketing information that will come your way.You must learn how to quickly process this information, take what you need and dismiss the rest. Information OverloadOne of the major problems with the Internet is Information Overload - there is so much information it is very hard to find the information that you need.The major reason for this eCourse and this Marketing Tool Guide is to help you process all this marketing information and show you the tools you really need to market online. This course is in no way a definitive guide on web marketing or even marketing tools. Just things that work and are working at this point in time.I personally have a background in both fine arts and education. Both disciplines have served me well, especially when I first started exploring Internet Marketing around 7 years ago. I was a mediocre artist, and a so-so teacher, (For some reason, Ben Stein always pops into my head - remember him playing a teacher in that Ferris Bueller's movie!) despite my own shortcomings, both these professions have taught me how to learn.Not to get too graphic, my fine art training taught me how to go beneath the surface to get the whole picture. To explore the tissue, the bones, and the underlying muscles to truly understand how something works. I applied the same kind of process to my study of Internet marketing and the real techniques and tools that make it work.I dig deep and I am still digging! For the tools and marketing methods that work. The Internet is constantly changing, Internet Marketing is constantly changing, you must be flexible and change with every new innovation that hits the web.I have kept and operated a web site on Internet Marketing for the last four or five years and this has made me a reluctant expert on the subject. My definition of an expert is someone who has studied and practiced in any given field for a numbers of years. Someone who has gained a bit of knowledge on a particular subject. Perhaps more than the ordinary person.This process has supplied me with a wealth of knowledge that is still growing. Knowledge that has enabled me to work full time on the Internet from the comfort of my home. It is the same knowledge and information I place in my articles and in eCourses like this one. Hard fought for knowledge that others find helpful and useful.
Did You Know?
All licensed taxi drivers in London must
acquire the 'Knowledge'!
They must have a detailed knowledge of
all the routes and places of interest
in the city.
Not an easy task, on average it takes
an applicant 34 months to learn the
Knowledge of London and pass through
the exams.
For with the right information, the right knowledge, you will be able to run your online business automatically, without too much worry or too much work. Of course, you do have to have the right marketing software programs to put all this knowledge to work for you. (But more on that later!)Knowledge is the running theme that you will find in all these marketing lessons. It is the common factor that will give you the power to change your online marketing, improve your sales and traffic.But it doesn't stop there - knowledge will take you further. It may even change the way you view the Internet. It may even change your life. Stranger things have happened!What Kind Of Knowledge Will You Need to Succeed?Quite frankly, you will need all the marketing knowledge you can find. You will need all the marketing knowledge you can absorb. It's no big secret. The more knowledge you have, the faster you will realize your goals. Your knowledge must be general as well as very detailed. You must learn
If you need extra Help...
Free Marketing Courses
One of the leading experts on
Internet Marketing is Ken Evoy.
If you want a quick background on
How to Market on the Net - try Ken's
whole series of FREE eBook Courses
which you can download right from
this site : Free Marketing Courses
how the Internet really works
how Internet marketing works
how your site works
how visitors react and behave on your site
how to make your site sell
and how to use marketing tools to make it sell even more...Marketing knowledge can come from many sources and take many forms. Your most effective marketing tools WON'T be expensive software programs. You must keep an open mind and learn everything you can from even the smallest person to the largest. Most important of all, you must learn how to learn. You must place yourself in the right mind set to absorb the endless flow of marketing information that will come your way.You must learn how to quickly process this information, take what you need and dismiss the rest. Information OverloadOne of the major problems with the Internet is Information Overload - there is so much information it is very hard to find the information that you need.The major reason for this eCourse and this Marketing Tool Guide is to help you process all this marketing information and show you the tools you really need to market online. This course is in no way a definitive guide on web marketing or even marketing tools. Just things that work and are working at this point in time.I personally have a background in both fine arts and education. Both disciplines have served me well, especially when I first started exploring Internet Marketing around 7 years ago. I was a mediocre artist, and a so-so teacher, (For some reason, Ben Stein always pops into my head - remember him playing a teacher in that Ferris Bueller's movie!) despite my own shortcomings, both these professions have taught me how to learn.Not to get too graphic, my fine art training taught me how to go beneath the surface to get the whole picture. To explore the tissue, the bones, and the underlying muscles to truly understand how something works. I applied the same kind of process to my study of Internet marketing and the real techniques and tools that make it work.I dig deep and I am still digging! For the tools and marketing methods that work. The Internet is constantly changing, Internet Marketing is constantly changing, you must be flexible and change with every new innovation that hits the web.I have kept and operated a web site on Internet Marketing for the last four or five years and this has made me a reluctant expert on the subject. My definition of an expert is someone who has studied and practiced in any given field for a numbers of years. Someone who has gained a bit of knowledge on a particular subject. Perhaps more than the ordinary person.This process has supplied me with a wealth of knowledge that is still growing. Knowledge that has enabled me to work full time on the Internet from the comfort of my home. It is the same knowledge and information I place in my articles and in eCourses like this one. Hard fought for knowledge that others find helpful and useful.
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